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Vietnam has seen the rapid spread of lotto lottery popularity. This game has brought millions in revenue for the government while providing millions in employment to lottery retailers and operators, not to mention improving living standards and contributing to social and economic development in Vietnam. Furthermore, its profits have brought people together who enjoy discussing lottery results together with friends.
Huong can earn about US-$11 a day from selling 250 lottery tickets, with her husband Manh assisting in her 16-hour shifts. They begin each morning around 5 am by sharing breakfast consisting of rice and vegetable soup before hitting the streets to sell tickets – on bad days they only manage to earn US-$8! Dinner could consist of instant noodles or even just some cooked rice depending on luck!
Though the ministry rules require street vendors of lottery games to return unsold tickets at the end of every day to their dealers, Phuong’s dealer has made his own rule: Any vendor who returns unsold tickets will be cut off immediately, forcing him to sell all his tickets or pay the dealer back for those which remain unsold – in this instance 10 unsold tickets he purchased for VND89,000 must now be paid back immediately – effectively equalling what he earned that day in sales income!
Vietnam’s lottery business continues to flourish despite these difficulties and contributes a substantial portion of revenue to the government. Unfortunately, however, illegal gambling operators provide similar lotteries without being authorized by government – these illegal operators take players away from official lotteries resulting in lost revenues for government.
Vietlott, Vietnam’s official lottery operator, recently unveiled their Mega 6/45 Lotto-style lottery product with a minimum jackpot of VND12 billion ($545,000). Berjaya Gia Thinh – a joint venture between Vietlott and Malaysia’s Berjaya Corporation Berhad – developed this lottery product.
Vietlott’s logo features a star with streaks of fireworks that symbolize luck and success – symbolizing its vision and mission of becoming the leading company in Vietnamese lottery industry through responsible business practices, while also reflecting their core value “A chance to be better”, an idea Vietlott strives to offer its customers.