Hanoi Lotto is an extremely popular gambling game in Vietnam that generates revenue for social causes and infrastructure development, creating jobs for lottery retailers and operators. Unfortunately, however, this gambling activity can also lead to addiction; players should be mindful of this risk when engaging in hanoi Lotto play and play responsibly.
Vietnam has an increasing inclination toward lottery participation, with approximately 40% of population at some point engaging with it at some point during their lives. Since privatizing lottery industry in 1990s, participation rates have skyrocketed. Government regulations were also put in place to curb lottery addiction and illegal activities as well as create social support programs for addicted lottery players by Ministry of Finance.
Many Vietnamese families rely on lottery income as one of their few reliable sources during an economic downturn, yet lottery companies have experienced lower-than-expected sales and profits due to lockdown costs and decreased consumer trust in the economy. Furthermore, lottery ticket prices have seen significant hikes.
Even amid challenges, lottery companies remain successful at drawing consumers to them. Lottery revenues in the southern region reached over VND35 trillion ($1.5 billion), representing a 22 percent year-on-year growth from 2016. Businesses hope that sales in this region continue to expand in future years.
Lotteries are targeting new audiences by offering scratch-off tickets and online games, and making ticket purchase easier via mobile phones compared to previous methods like visiting physical stores for lottery purchases. These changes should help increase lottery companies’ revenues and profits over time.
Lotterie sales in Hanoi, the capital city of Vietnam’s northern region, are limited and generally concentrated around Vietlott’s state-owned company Vietlott has increased their advertising budget in this region to reach more customers while simultaneously raising the top prize of its jackpot lottery game.
Although lottery sellers face numerous hardships, they still work tirelessly. Pham Quang Huy, 13 years old and her mother Manh work 16-hour shifts together selling 250 tickets each day at an estimated profit of about US $11 (on a good day). Manh ensures her daughter eats enough food so as to have enough strength for another 16 hours shift the next day; their money then travels home to Thanh Hoa province where they support seven younger children; in addition they sell newspapers to make extra income.