Thai lotto is one of the most widely played forms of gambling in Thailand, drawing over 19 million Thais to play and accounting for approximately 28.6% of its total population. Furthermore, lottery is also an essential revenue generator for street vendors struggling against government crackdowns on their trade.
As expected in a land known for superstition, lottery is a huge draw here. People from all walks of life rely on various “secret” methods to select their lucky numbers; from dreaming about certain numbers appearing or using watermarks on tickets as indicators; there’s plenty of advice out there on how to find your lucky numbers.
Lotterie tickets use special watermarks of mythical birds called Wayupaks that can only be seen with the naked eye or ultraviolet lighting. Furthermore, their paper is coated with chemicals so that drops of bleach won’t stain the ticket; and an invisible silk thread running through its center serves to deter counterfeiters.
There are two types of tickets available for purchase, TGL and TCL. TGL tickets are sold by the state-run Lottery Office (GLO), while TCL ones come from various private companies. The primary difference between the two tickets lies with their jackpot prize amounts; TCL tickets offer higher jackpot prizes while it may still be possible to win equal money by matching six digits correctly on TGL tickets.
Thai streets often see street vendors selling lottery tickets. As illegal gambling continues to decline due to government crackdowns, their main source of income comes from selling lottery tickets; therefore it’s essential that these street vendors learn all aspects of lottery system so as to compete fairly with other vendors.
Even with their limited profit margins, street vendors remain determined to adapt with ever-evolving lottery regulations. To attract customers they use various tactics including offering free beverages and lottery tickets as well as discounts on products they offer. They also work hard at advertising their goods via social media in an attempt to gain greater exposure for their products.
To attract customers, the most successful strategy for drawing them in is targeting a specific target audience and offering something they will find valuable – known as customer segmentation. By targeting specific segments within any marketing campaign, businesses can increase their chances of success while optimizing return on investment; for example targeting older generations can use customer segmentation to introduce retirement products and build brand loyalty among these audiences.