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The government’s official national lottery (Thai: slaakkinaebng, RTGS: salak kin baeng) is one of only two forms of legalised gambling in Thailand. Held on the first and 16th of every month, it draws hordes of hopefuls with tickets in hand to watch numbers and prizes be drawn on television. The methodology behind the numbers chosen by millions of people across the country stretches back over centuries and blends faith, superstition and a sense of fate into a national cultural phenomenon.

As is true of many cultures, luck is a huge component of the lottery culture in Thailand. Many players look to dreaming, or consult with online gurus who claim to have cryptic formulas for selecting lucky numbers. For others, the number choices are dictated by life’s random occurrences: a celebrity’s death, a car accident or a plane crash can all inspire a winning combination.

In other cases, the lucky numbers are derived from Buddhist beliefs, with lottery purchasing a way of making merit and garnering good fortune. Monks in Thailand often give lottery consultations and help lottery ticket buyers make the right choices, which aligns with Buddhism’s general belief systems in which positive actions are rewarded.

A deeper exploration of the reasons behind Bom’s elaborate number selection strategy is a window into some of the mysteries at the heart of lottery culture in Thailand. With a conspiratorial wink, he displays photos on his phone of a chart showing a wheel and a set of digits. He then begins scribbling a series of integers onto paper, and crosses out each one in a very specific pattern until he has only two digits left.

Then, he consults the chart again, and a new set of numbers is born. This process takes time, but it is a labor of love, he says. “I enjoy it, and I have fun with my friends.” They even have a Line group where they discuss their various strategies for picking the best numbers.

In a country where a third of the population regularly plays the lottery, the grand aspirations behind the numbers have deep roots in religion, culture and history. As the lottery continues to evolve, its significance as a revenue generator for organizers and a source of entertainment and social cohesion in Thailand will likely continue to grow. But perhaps the most powerful element of all is that it has the potential to transform lives, if one’s ticket is lucky. And that is truly a lottery story worth telling.